Case Construction – Building the World

Project Description

The brief was not simple. It never is, actually. Case had been selling back-hoe loaders and road compactors pretty successfully with their Indian JV partner L&T for years. But now, that was over. And they wanted to announce their international legacy without playing too much on the L&T angle.

We did what was required. Trumpeted the fact that Case Construction is an international giant. And the big daddy of construction equipment, is now available in India.

Project Details

  • Client: Case Construction
  • Tasks: Concept, Design & Development
  • Website:


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