The brief was not simple. It never is, actually. Case had been selling back-hoe loaders and road compactors pretty successfully with their Indian JV partner L&T for years. But now, that was over. And they wanted to announce their international legacy without playing too much on the L&T angle.
We did what was required. Trumpeted the fact that Case Construction is an international giant. And the big daddy of construction equipment, is now available in India.