Fever Non-Stop 40 Minutes

Project Details

The campaign was about creating some buzz for the 40-minutes non stop music claim. There was also a need felt to cut through demographics and reflect upon Fever 104 FM as the radio channel of choice for everybody.

We had to work with the brand values of irreverence and freshness. This campaign was released across HT publications in Delhi / NCR. Was also adapted to the digital space.

  • Client: Fever 104FM
  • Tasks: Concept, Design & Development
  • Website: www.fever.fm