This is one of our favourites. This immensely fun campaign was developed for a listener promotion conducted by My FM in some of their cities. The idea was simple, there’d be a vault kept in a mall, holding cash of up to 4 lakh rupees. If you could open the vault within a stipulated time, you could coolly walk away with the booty.
The campaign was aimed at making this kind of theft a cool thing to do. So we took famous Bollywood dialogues, and flipped them around. This was released in print, outdoor and POS. Hats off to the client for letting us do this 🙂