We were the marketing support and advertising agency for New Holland Tractors for close to 4 years. During the course of this time, we did numerous campaigns for them. From product launches, to channel incentives, from employee motivation, to dealer branding, we were instrumental to most of their marketing initiatives.
It was a brilliant relationship, which taught us the nuances of rural marketing. We had to spend a lot o thought behind the local sensibilities of each and every state. India is indeed a huge collection of very diverse cultures and belief systems.